Crawlin’ Critters and Crud

CRAWLIN’ CRITTERS AND CRUD: A GUIDE TO THE SLIME, GRIME AND LIVESTOCK THAT’S SLEEPING, CREEPING AND GALLOPING THROUGH YOUR CARPET.

Asphalt. Bacteria. Car exhaust. Dirt. Dust. Dust mites. Earth. Food particles. Fungus. Germs. Gravel. Grease. Grime. Grit. Hair. Industrial waste. Lint. Mud. Pet stains. Pollens. Pollutants. Rock. Sand. Scum. Smoke. Soil. Soot. Tar. Tobacco smoke. Urine. Vomit.

Plus, don’t forget living creatures, such as dust mites, flees and critters that live, hide and breed in your carpet.

Do you want a clean, healthy carpet?

Which is more important to you: a clean carpet, or a clean and healthy carpet? Yes, I assure you, there is a big difference.

Each carpet cleaning method has advantages an disadvantages. Some methods will get out only the dirt. Other methods will get out dirt and grease. Still ot11ers will get out virtually everything. And, to be sure, some are more expensive than others.

If all you want is a cheap, rinse-the-dirt-off-the-top cleaning-which you might find for $10.00 per room-then I respectfully ask that you call another company.

However, if you want to protect your health-if you want to protect your investment in carpeting-if you want to protect your family from the countless bacteria, fungus, pollens and dust mites that reside in your carpet, then you’re invited to call me.

The truck-mount hot water unit we use is the most effective cleaning system available today. Likewise, it’s one of the most expensive units on the market. We bought this unit for a good reason: More and more families want good-health benefits that come from having a fresh, clean carpet.

Have you ever seen how dirty a little boy’s pants get when he plays outdoors? If you have, then you know you can brush off his pants and make him think they’re clean. Or, if you want the job done right, you can machine wash them in hot water and detergent and you’ll KNOW they’re clean.

The same is true for your carpet. You can hire someone for $50 who will “brush off your carpeting and make you think it is clean, Or, if you want the job done right, I’ll rinse your carpets with boiling hot water and detergent using my-state-of-the-art cleaning machine and you’ll KNOW they’re clean.

How to Avoid Four Carpet Cleaning Rip-offs

RIP-OFF #1: UNBELIEVABLY LOW PRICE. To some degree all of us are attracted by low price because we want to work within a budget. But some carpet cleaners use price as the bait for their false and misleading advertising. They offer a cheap price – usually between $3.95 and $9.95 per room – and then, once they’re in your home, they pressure you into buying “add-ons.” It’s as if you were buying a car and found that the dealer was charging you extra for the tires and steering wheel. Carpet cleaning is not as cheap as some un-ethical carpet cleaners would like you to believe.

RIP-OFF #2: BAIT AND SWITCH. Dual process carpet cleaning describes the process of shampooing or heavy preconditioning, followed with hot water extraction cleaning. Unfortunately, unethical carpet cleaners often use dual process as a bait and.switch technique. . Here’s how it’s done: First, they “bait” you with a basic cleaning (single process) at an unbelievably low price. Then, when you call, they try to “switch” you to more expensive dual-process cleaning. If you don’t fall for their switch and choose their basic service, you’ll likely receive poor workmanship using little or no chemicals and they will not guarantee their work.

RIP-OFF #3: UNSUPPORTED CLAIMS. “THIS CLEANING METHOD IS THE BEST.” You’ll read this in almost every ad. You’ll hear this from virtually every carpet cleaner. Remember this: The method that’s best for you is the method that achieves your goal. If you want a method that dries quickly, then a method that takes a tong time to dry isn’t the best for you. So before you choose a carpet cleaner, identify your objectives. Then select the method that best reaches those objectives.

RIP-OFF #4: OUTDATED BELIEFS. “HOT WATER DAMAGES YOUR CARPET.” Years ago, many people believed this was true because their carpets were damaged by “technicians” who didn’t know how to properly clean using hot water. But today, we know it’s false. By washing and then rinsing your carpet with hot water, your carpet is thoroughly cleaned – in the same way that the person who showers and then rinses off the dirt and soap will be much cleaner than the person who takes only a sponge bath. Obviously. each carpet cleaner will be biased toward his own method. And each method does have advantages. So j suggest you look to what carpet manufacturers say. Shaw Industries. the largest carpet manufacturer in the world, recommends hot water extraction.

Letter from the Owner, Chad Gardner

Choosing a carpet cleaning company isn’t easy.

Why? Because you’re bombarded with misleading advertising, confusing claims and simply bad information.

From super-low prices and high-pressure sales-to unqualified technicians and near-worthless methods-how do you ever find a competent, qualified, professional carpet cleaner?

I wrote this guide to help you better understand carpet cleaning. Now, with this information, you can make an informed, intelligent decision.

If you have any questions about carpet or upholstery cleaning, you’re invited to call me at 667-4984. I’ve dedicated my business to educating consumers. I’ll be happy to help you in every way.

Cordially,
Chad Gardner

The Importance of Value and Price

Price is what you pay. Value is what you get.

When you select a carpet cleaner, you’ll choose from a wide variety of cleaning methods and prices.

Shaw Industries, the world’s largest carpet manufacturer, recommends hot water extraction from truck-mounted units, and using a portable unit only in areas where the truck-mounted unit won’t reach.

Here’s why: A truck-mount unit cleans much better than a portable unit for three reasons:

(1) It heats the water to a higher temperature. For every 18 degree increase in temperature above 118 degrees F, you double the waters cleaning ability. So if the water temperature is 136 degrees F, it will clean twice as well as water that is 118 degrees F. 154 degree water will clean four times as well as 118 degree water. And so on, until you reach a water temperature of 250 degress F.

(2) It shoots the cleaning solution into your carpet at higher pressures, which breaks up the dirt, chemicals, bacteria, and pollens. 300 to 400 pounds per square inch is the optimum pressure for truck-mount hot water extraction.

(3) The machine uses stronger suction to draw the dirt, chemicals, bacteria, pollens and tobacco smoke residue out of your carpet.

Not surprisingly, having your carpet thoroughly cleaned with truck-mount hot water extraction costs more than renting a shampooer at the comer grocery store.

If you bought the cheapest carpeting you could find, then renting a shampooer might be all you need. No question, it will get out some dirt-but the key word here is “some.” It will not get out many of the pollens, chemicals, bacteria and dust mite residues.

On the other hand – if you want your carpet to look good and give you years of dependable service – then you need to take extra good care of it. This means you need to have it cleaned by a skilled, qualified technician at least ever six months to a year, depending on the amount of soiling and foot traffic it receives. You also need to have it cleaned thoroughly and disinfected, as only a truck- mount hot water extractor can do.

Which Method Cleans Best?

Dry Foam: The carpet cleaner applies shampoo to your carpet, allows it to dry, and then without rinsing, sucks the dried shampoo into a vacuum. Can you imagine applying shampoo to your hair, allowing it to dry and then removing the shampoo from your hair with a vacuum? This method leaves dirty residue in your carpet, which is one reason dry foam is not too effective.

Absorbent pad (bonnet cleaning): This method is similar to dry foam, except that the company sets a large cotton bonnet on your carpet and with a floor polishing buffer machine on top “buffs” the carpet. The rotating motion causes the bonnet to absorb dirt from your carpet. This method is also called bonnet cleaning. Bonnet cleaning is like trying to use a large cotton towel or mop to rub the dirt out of your carpet. .It’s not very effective and may void warranties on some carpets.

Dry, absorbent powder: The dry-compound method spreads a moist, absorbent powder through the carpet. The powder is allowed to dry and then sucked out into a vacuum. This method leaves dry sponge particles at the base of the carpet yam and the carpet is not rinsed. This method is not very effective.

Hot water extraction: This is a fancy way of saying that a hot water cleaning solution under high pressure is forced into your carpet and then sucked out of your carpet.

In a recent Technical Bulletin, Shaw Industries, the world’s largest carpet manufacturer, recommends the hot water extraction system, which research indicates provides the best capability for cleaning.

You can choose from two different types: Truck-mount extraction, which is done with a large machine mounted in a truck or van. Or portable extraction, which is done with a small, hand-held unit.

On which type to choose, Shaw’s Technical Bulletin states: “(cleaning) can be done from a truck mounted unit outside the facility with only the hose and wand brought inside, or where a truck mounted unit cannot reach, use a portable, self-contained system brought into the facility.”

As you can see. Shaw recommends the truck mounted unit first. This isn’t surprising. You see, the truck mounted unit cleans much better because it heats the water to a high temperature-and then shoots the cleaning solution into the carpet at higher pressures. This breaks up the dirt, bacteria, chemicals and pollens in the carpet. Then the machine produces huge vacuum volume to draw the dirt and chemicals out of your carpet. This is the method my company uses.

No question, the most effective way to clean carpeting is with a hot-water extraction unit mounted in a truck. It’s the most powerful cleaning machine on the market and the only machine that cleans your carpet of dirt, handful bacteria, fungus, chemicals, pollens, tobacco residue and dust mites.

Some people believe that hot water damages your carpet, but this isn’t true. By washing and then rinsing your carpet with hot water, we clean your carpet completely-in the same way that the person who showers and then rinses off the dirt and soap will be much cleaner than the person who takes only a sponge bath.